We're a brand and digital agency, and the bedrock of a successful brand relies on a number of design disciplines and implementation.
Without oversight, over time, brands can often get fragmented and inconsistent. An audit of your overall brand touchpoints will inform us what you have and where, and what the messaging is. Positioning ourselves as your brand guardians, we can approve and monitor your brand's use and ongoing implementation.
An overall plan to achieve specific, goals and overall objectives. We can help you develop a well-designed effective brand strategy executed across all business functions, with the capacity to improve consumer experience, competitive advantage and financial performance.
Naming your business can be one of the hardest starting points, with considerations on company registration, domain name and social media availability. Registering a trademark is also imperative to ensure legal ownership of your name and IP. Getting this wrong can be costly and significantly disrupt your business.
Creating your identity, logo, brand purpose and positioning, "sets out your stall" why you do what you do, how you do it and why people should care. It should be memorable with a personality that fits your company, its ideals and its personality. An authentic brand will gain traction and loyalty with its target market.
Brand guidelines provide stakeholders, employees and marketing partners the core instructions on how to work with the brand including logo use, typography, colour palette, imagery, design, illustration, imagery and tone of voice. It's the manual on how to look after your brand.
Taking the brand guidelines a little further, a brand toolkit and assets provide a digital set of files and resources to make working with a brand easier. It can include various examples of marketing communications templates and formats, logo formats and approved or commissioned photography and illustration, helping give the client more independence.
Our blend of brand and digital is never more apparent than when working together on integrated campaigns, enabling total consistency of brand across print and digital. Examples would include direct mail, email marketing, PPC and website landing pages, with clear design and consistent brand messaging, all overseen and approved within Blumin.
Our experience and knowledge in design for print, printing techniques, substrates and stock ensure we match the perfect outcome for your design, whether it's a cosmetic or health range, clothing, promotional or food packaging, the requirements can be vast. Our 3D visualisations ensure you're informed throughout the entire creative process.
The graphic designer's toolkit has had to grow over the years to accommodate the many changing developments in technology and demands of digital design. Our full stack designers are experienced in UX, UI, web design, animation, motion graphics, display and banner advertising and digital marketing. Our unique symbiosis between brand and digital teams ensure a cohesive response and effective campaigns.
Brochures, flyers, direct mail, stationery, promotional material, price lists, annual reports, presenters, salary surveys, tabletop books – we've done it all, pulling together engaging content with photography, and illustration to tell your brand story, earn sales, develop leads and market your brand to raise awareness.
Nothing quite tells a story as animation. Our explainer videos are hand crafted animations, animated typography draw you in and 3D motion graphics can tell an engaging brand story, such as our award-winning animation "One Giant Leap" for Douglas Scott Legal Recruitment, earning us "Best Use of Video/Animation Winner" at Recruitment Business Awards.
If a picture can tell a 1000 words…
From to traditional illustration, to digital illustration, we search out the best solution to compliment your brand story. Our resident illustrator, Lisa Smith, has undertaken many commissions, and our designers can also adapt to many styles. When we've needed a specific look, we've sought out collaborations, such as the design language we developed for the branding of The Park, Cornwall, with One Owl Studio.
We've worked with some of the best restaurants and chefs, such as Claude Bosi, Daniel Clifford, Anthony Demetre and capturing their food and atmosphere. Whether it's on-location, portrait and product studio photography, or live action, our team has the experience and technical knowledge to produce stunning visuals, every time.
Signage and wayfinding are not only functional, but are an opportunity for brand. Brand touchpoints such as signage and wayfinding should be considered as an ideal opportunity to convey your brand values, positioning and personality. In the wayfinding and signage for The Park, Cornwall, we used their brand language in a playful manner.
Whether technical, informative, professional or a conversational tone of voice, we can help craft the perfect copy to position your brand, sell or generate engaging content. Regular, quality and relevant content should be considered highly important in your SEO strategy to gain visitors and improve conversions.
A robust marketing strategy that uses business and sector insight to develop your value proposition, elevate your brand for success, and achieve your business objectives and vision is the foundation of Brand + Digital communications. We can work as an extension to your existing marketing team, or a fully outsourced solution.
Brand audit & guardianship
Naming and trademarks
Brand toolkit and assets
Integrated creative and digital campaigns
Packaging design and print
Advertising and printed marketing collateral
Motion graphics and animation
Photography & live action
Signage & wayfinding
Website design and build
Laravel, CraftCMS, Webflow, WordPress,
Content management systems (CMS)
Marketing and content planning
3rd party API integrations
Booking platforms: TableTable, SuperControl, OpenTable, ResDiary, Tock
Email marketing and automated journeys
PPC & remarketing
SEO & CRO
Software as a Service (SaaS)
Content management systems (CMS)
Customer relationship management (CRM)
Management dashboards and finance reporting
API development and integrations
Events and booking systems
Order, logistics, distribution, and manufacturing software
Product configurators and quoting systems
Lead management and tracking
Rewards and referral software
Supply chain management and Artificial intelligence / machine learning
Market and competitor research
Strategic marketing planning
Return on investment reporting
Content strategy & programming
Social media strategy and scheduling
Customer journey mapping
Value proposition discovery and execution