What is Digital Transformation?

We've been using digital transformation to help out clients grow since 2007

Working with our clients on technology, data, process and organisational change, we've developed tools to allow them to be more efficient, better informed and communicate more effectively.

Digital Transformation

Digital Transformation is a process of implementing technology, data, processes and organisational change to improve communication, insight, efficiency and savings across businesses and organisations. The impact and benefits can be seen from an early point in the projects, and with our agile development methodology, reviews and goals can change throughout.

Businesses need to embrace 4 key areas to implement a successful Digital Transformation strategy:

Technology`

We consult to fully understand you pain points, requirements and objectives, so that we can propose suitable technology, platforms and systems.`We often work with existing systems, so getting internal IT stakeholders onboard early is essential.

Data

We need to understand and have access to your internal and external data and analytics, and the integrity of this needs to be thoroughly tested. Only when we have good quality data, can we begin using it.

Process

Schematics of user journeys map out processes, bottlenecks and pain points, helping to reimagine ways to meet customer needs whilst bringing teams together, especially those working in silos. We then implement this in a series of incremental or large scale improvements.

Organisational

It's very important to get stakeholders, key team and everyday users onboard at the very start, with internal brand communications explaining why and what we're trying to achieve. It requires this "buy-in" for a truly successful Digital Transformation.

Capabilities – small agency, big on experience.

We build brands

Brand audit & guardianship
Brand strategy
Naming and trademarks
Brand identity
Brand guidelines
Brand toolkit and assets
Integrated creative and digital campaigns
Packaging design and print
Digital design
Advertising and printed marketing collateral
Motion graphics and animation
Illustration
Photography & live action
Signage & wayfinding
Copywriting
Marketing strategy

We build websites

Website design and build
Laravel, CraftCMS, Webflow, WordPress,
Hosting
Content management systems (CMS)
E-commerce
Marketing and content planning
3rd party API integrations
Booking platforms: TableTable, SuperControl, OpenTable, ResDiary, Tock
Email marketing and automated journeys
PPC & remarketing
SEO & CRO
Social marketing

We build software

Software as a Service (SaaS)
Content management systems (CMS)
Customer relationship management (CRM)
Management dashboards and finance reporting
API development and integrations
Events and booking systems
Recruitment portals
Order, logistics, distribution, and manufacturing software
Product configurators and quoting systems
Lead management and tracking
Rewards and referral software
Supply chain management and Artificial intelligence / machine learning

We build strategies

Market and competitor research
Strategic marketing planning
Return on investment reporting
Marketing audit
Content strategy & programming
Social media strategy and scheduling
Customer journey mapping
Value proposition discovery and execution
Campaign planning

Recent software projects