Insights

Thoughts, musings & news from the Blumin team.

Which CMS? Craft, WordPress – one size does not fit all.

Our philosophy at Blumin, is to put the client first. We don't force clients down an approach which suits us, but rather, what suits the project. When we look at CMS solutions for websites, we pair the most suitable CMS for its purpose. Because our development team are Full Stack developers, we're not constrained by limited skills.

Here are some of the popular Content Management Systems we've worked on and developed:

Laravel

Okay, Laravel isn’t a CMS, it’s a development framework, however, when we were approached to build a website for tour operator, Prestbury Wordwide Resorts, we knew it was going to have to be a custom build from the start. In fact, another agency had already tried and failed (spectacularly) to build it in WordPress, putting them a year behind their initial launch. Our build allowed them to manage 10s of 1000s of products, including hotels, tours, villas and cruises – including API integration with various itineraries and prices, and a full blogging platform and page creation and management.

CraftCMS

Our client had previously not enjoyed using WordPress, and were open to ideas on a more suitable CMS, which could easily integrate into their booking platform, SuperControl.Craft makes no presumptions on your content, and allows you to build a bespoke CMS, with lean code and live previewing as standard. Our client can also update multiple websites from the one dashboard.

Webflow

We've recently moved to integrate Webflow into our workflow for prototyping and we used it to develop our own website. We're also using the built in CMS to add editing functionality.
A lean and powerful tool.

WordPress

Hayle Town Council had a specific requirement to have the new website built in WordPress and the build involved a booking system for some of their building resources. The main build was bespoke, to ensure they got exactly what they wanted – not an off-the-shelf template.

We do however, have a favourite – CraftCMS

A modern, clean, fast and secure CMS – CraftCMS allows us to build a bespoke CMS to fit exactly to your requirements, and allows you to not only edit all the content on your website, but create your own pages and add content blocks to build up the kind of page you want. Build your own blog pages, product pages or landing pages for campaigns and PPC campaigns.

A modern, clean, fast and secure CMS – CraftCMS allows us to build a bespoke CMS to fit exactly to your requirements, and allows you to not only edit all the content on your Easy to navigate the website’s content and page structures, built exactly to how you prefer to organise your website. You can even move the pages around to change hierarchy and navigation.website, but create your own pages and add content blocks to build up the kind of page you want. Build your own blog pages, product pages or landing pages for campaigns and PPC campaigns.

Create a new blog post, page or landing page from the CMS, then add in content blocks. We can design whatever you need, including 2/3 columns layouts, full width, and feature blocks.

Author

John Smith

Date

5th October 2021

API Integration

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Our recent work…

Capabilities – small agency, big on experience.

We build brands

Brand audit & guardianship
Brand strategy
Naming and trademarks
Brand identity
Brand guidelines
Brand toolkit and assets
Integrated creative and digital campaigns
Packaging design and print
Digital design
Advertising and printed marketing collateral
Motion graphics and animation
Illustration
Photography & live action
Signage & wayfinding
Copywriting
Marketing strategy

We build websites

Website design and build
Laravel, CraftCMS, Webflow, WordPress,
Hosting
Content management systems (CMS)
E-commerce
Marketing and content planning
3rd party API integrations
Booking platforms: TableTable, SuperControl, OpenTable, ResDiary, Tock
Email marketing and automated journeys
PPC & remarketing
SEO & CRO
Social marketing

We build software

Software as a Service (SaaS)
Content management systems (CMS)
Customer relationship management (CRM)
Management dashboards and finance reporting
API development and integrations
Events and booking systems
Recruitment portals
Order, logistics, distribution, and manufacturing software
Product configurators and quoting systems
Lead management and tracking
Rewards and referral software
Supply chain management and Artificial intelligence / machine learning

We build strategies

Market and competitor research
Strategic marketing planning
Return on investment reporting
Marketing audit
Content strategy & programming
Social media strategy and scheduling
Customer journey mapping
Value proposition discovery and execution
Campaign planning