Riding the Digital Wave: Tech Transformation for International Surf School

Revolutionising Surf School Management:

Established in 2003, ASI (the Academy of Surfing Instructors) has swiftly risen to become a leading authority in training and accrediting surfing instructors, coaches, and schools. Their mission? To set international standards, ensure safe practices, and provide professional education within the outdoor recreation industry for surfing, stand-up paddle, and bodyboarding.

ASI's suite of services is comprehensive, covering everything from specialised training to business accreditation and professional memberships.

The website itself is a vital channel where visitors across the globe can find professionally-recognised courses to book – whether that’s as an aspiring coach or instructor, or a future surfer looking for a local school to hone and master their skills.

The Brief – Streamlining The Online Experience:

ASI approached Blumin with a number of requirements; citing challenges culminating from an outdated website and booking system that was impacting their operations.

The business faced significant challenges due to outdated frameworks, insecure servers, and an unresponsive website. These issues not only affected the management of enquiries and bookings but also significantly impacted the user experience. What’s more, complications with payment processing and cumbersome administrative tasks further exacerbated the situation.

It was clear from an initial review that ASI needed a comprehensive solution that would streamline their processes, enhance security, and elevate the user experience for both administrators and members.

The Solution: Future-proofing The Digital Infrastructure

The Blumin dev and creative teams got to work and after a full analysis of the current framework and system, looked for innovative ways to address the current challenges whilst also future-proofing the business’ digital infrastructure.

The first step was to develop a custom headless API using Laravel, a powerful tool designed to manage thousands of courses and events while housing critical information on ASI-approved schools, instructors, and members.

This API also included a full custom content manager for managing the content on the site including an advanced block-based page layout editor.

We also integrated external APIs and services like SendGrid, Stripe, Google Maps, and Algolia to ensure smooth operations across the board; ensuring that every aspect of ASI’s operations – from communication and payment processing to location services and search functionality, operated without any hiccups.

By harnessing the power of these trusted third-party services, Blumin not only streamlined the user experience but also enhanced the overall efficiency and effectiveness of ASI’s digital platforms – very much with a remit and objective to deliver maximum value to both the business and its visitors.

A Digital Revamp: Website and Portal Overhaul

As well as a vastly improved digital infrastructure, we also recognised the importance of a responsive and user-friendly interface, and our creatives worked closely with our developers to revamp the business’ website and portals.

Leveraging the latest features of the Nuxt framework, (specifically, version 3 which launched only a few weeks into the project), Blumin delivered two mobile-responsive web applications to revolutionise ASI’s digital presence.

The Results: Operational Efficiency & Improved UX

The implementation of the first web application, the Adminportal, has yielded significant positive outcomes for ASI. Administrators nowhave a centralised platform to efficiently manage courses, events, and sitecontent. This streamlined process enables them to seamlessly search, view, andupdate instructor and membership details, as well as process school approvalsand audits.

Additionally, the portal serves as a members' hub, providing ASI members with a convenient platform to manage their contact details, renew memberships, and access a wide range of assets in the Resource Library tailored to their access level.

The introduction of the second web application, the website, has further bolstered ASI's online presence and user engagement. Integrated with Algolia Search Indexes created by the API, the website offers users a streamlined search experience, allowing them to quickly find the desired course or event based on proximity when integrated with Google Maps.

Plus, once users have identified their desired course, they can seamlessly complete the registration process and payment securely through the website's integrated Stripe integration. This improved user experience not only increases user satisfaction but also encourages higher conversion rates, ultimately contributing to the growth and success of ASI from a commercial vantage point.

In Conclusion

The collaboration between ASI and Blumin has led to a significant transformation in ASI's digital infrastructure and operations. What began as a challenge with outdated systems and processes has been successfully addressed with innovative solutions, strategic planning, and systems that enhance the user experience for all parties.

ASI now boasts a more efficient and user-friendly digital presence, positioning them for continued success and growth in the competitive ‘surf school’ industry. With a solid foundation in place, ASI can confidently navigate the digital landscape and meet the evolving needs of their stakeholders for years to come – not least as the popularity of the sport continues to soar and more enthusiasts flock to a coastline near them.